My First Million has reported:

Shaan Puri and Sam Parr discuss how De Beers used marketing to persuade men to spend 20 per cent of their annual income on a diamond in Episode 870 of the My First Million podcast. The episode is titled “The dark rise and fall of the diamond industry” and also covers the history of diamonds, lab-grown stones and other topics.

The episode opens with an introduction, followed by a brief history of diamonds at 2:15. A segment on De Beers’ marketing begins at 8:25, and the hosts turn to lab-grown diamonds at 18:15. At 20:00, Puri describes going into the back room at a jeweller.

The remaining listed segments include Bitcoin’s marketing at 23:15, the Greatest Generation at 26:55 and “Pronoia. Be It.” at 28:10. The description names Puri, whose X account is ShaanVP, and Parr, whose account is theSamParr. It does not include direct quotations from either host.

The show notes link to Any Human Ever, the book “Ogilvy on Advertising” and a Syed Balkhi episode. They also promote a $1M Attention Guide offering more than 15 ways to get attention for a project.

The description identifies My First Million as a HubSpot Original Podcast brought to listeners by HubSpot Media. Arie Desormeaux handled production, and Ezra Bakker Trupiano edited the episode. It also lists promotions for Hampton, Shaan Puri’s weekly email, Somewhere, Mercury and Beehiiv’s $10,000 newsletter challenge. Hampton is described as a founders’ community whose average member does $25 million a year. Somewhere offers $500 off to listeners hiring worldwide talent, and Mercury is described as a fintech company, not an FDIC-insured bank; its banking services are provided by Choice Financial Group and Column, N.A., Members FDIC.